If you want investors to see a difference between brokers and advisors, you have to open their eyes. At TD Ameritrade Institutional, we think it's high time someone explained the differences between stockbrokers and Independent Registered Investment Advisors (RIAs).
A recent Study revealed that 74% of investors did not understand the different obligations required of RIAs and stockbrokers. Unlike stockbrokers, RIAs have an obligation to act in the investor's best interests in all aspects of the financial relationship*.
After learning about the differences between a brokerage account and an advisory account, 79% of investors said they would be less likely to go to a brokerage firm for financial advice.
TD Ameritrade Institutional believes investors deserve the same level of protection, no matter where they get their advice. So we created the following Advisor Education Kit to help you point out those differences to your clients and prospects.
Call 1-800-934-6124 or e-mail our
sales team with any further questions.
